Warning People about the Approaching Hurricane

Good morning,to all but actually what’s so good about this morning.I have specially aired this to say a few words about Hurricane Irene, urge Americans to take it seriously.I will also brief you’ll about some do’s and don’ts that you’ll have to follow. As you’ll know there were heavy rains and harsh winds smashing in New York and New Jersey and there was a flooding yesterday on Sunday.The hurricane stirred up to 7 foot waves!Therfore I declare that the streets,subways and homes of New York and New Jersey have to get emptied.The people have to move to safe refuge areas, where I insure you’ll there will be protection.I have also spoken to all the governors who will then brief you’ll in detail.The death toll is also raising, there were 46 deaths yesterday. 25 people have died due to topples treeand other hurricane related incidents.Thus, it is my humble request to all of you to not take it lightly and be cautious. We will also keep people posted to keep a watch on the hurricane. According the weather reporters there is going to high tide which will cause flooding Tuesday, so please stay indoors and inform your friends,family members and your close one.Due to this we are also postponing three Major League Soccer games.45 flights have been canceled due to the hurricane. If you are in the projected path of this hurricane, you have to take precautions,be alert now.Don’t wait.Don’t delay.We all hope for the best, but we have to be prepared for the worst.So if you’re in the way of this hurricane, you should be preparing now.I want you’ll to exercise caution by seeing updates on the television and listening to the radio.There are some safety measures that you’ll have to take- Secure your homes with closed storm shutter or even card board would be okay. Avoid using your phones,only if in an emergency. If unable to evacuate stay indoors. Stay in a wind free room Lie down under a table or any other sturdy object. Listen to instructions given by local officials. Know your evacuation routine. Keep a supply kit. Turn off propane tanks. Last but not the least please do not panic,stay calm, patient and cool. If in need call on 911.I am sure you’ll want to be safe.isn’t it? Your town mayors will provide you’ll with water, food and blankets if in need.Each family in each town will be given a given a copy of the emergency route and a paper with all the important number and guidelines. Let all be united, cooperating and brave to overcome this hurdle together,just like last time during Hurricane Katrina. Let not get scared of the hurricane by following all instructions and the safety measures.Lets see all the cities that are getting affected back to their normal.Do what to be safe?If yes, be cooperating as even we are doing our best to keep you,you and you safe.

Color Imagery †The Great Gatsby Essay

Writers often use a variety of literary devices in their literature to relate to the themes of their stories. Imagery is just one of the many that are used to create the structure for the literary pieces. Imagery can be used to form images in the reader’s mind, appealing to the human senses. F. Scott Fitzgerald, the mind behind the American Modernist novel The Great Gatsby, uses a specific form of this literary device, which is color imagery, to make a more meaningful visual experience for the reader. Patterns of certain colors represent recurring themes in the story as a whole. In The Great Gatsby, certain characters portray the significance of colors in the color theory. Jay Gatsby, Daisy Buchanan, and Jordan Baker’s actions in the story prove this point through their actions and their words. Fitzgerald’s story contains an aspect of wealth, and each character goes about it in his or her own way, connecting back to the imagery the author uses. By examining the desire for power, material possession, dishonesty, and deception, it is clear that the colors yellow and gold are used to represent these themes. Fitzgerald’s color imagery is clear when yellow is used to describe situations of greed and the desire for power throughout the story. In The Great Gatsby, there are several characters who wish to have more, who are never satisfied with what they have. They become greedy, and their actions, as small as some are, help to prove this. Daisy Buchanan is Jay Gatsby’s love interest in the story. However, it is known that she is married to Tom Buchanan, and that they have a child together. The narrator of the story, Nick Carraway, describes Tom as an aggressive, arrogant, self-absorbed, man. His aggressiveness leads him to verbally and physically abuse Daisy. One may believe that the best situation would be for her to simply leave Tom in order for her to have a better life. The thing is that Daisy cannot get herself to do that because she craves power and wealth. Daisy is observed by Nick, and is described as being â€Å"in white, her dress rippling and fluttering†¦Ã¢â‚¬  (8). When thinking of an actual daisy flower, it’s known that a daisy has white petals with a yellow center. In the story, Mrs. Buchanan is in a white dress, exhibiting purity and innocence, but the yellow inside clearly shows she is full of nothing but greed. She stays with Tom, an abusive husband, because she enjoys having a luxurious life. Daisy does indeed represent a daisy flower, with her true color, yellow, showing through her actions. Along with Daisy, George Wilson subtly shows a desire for more in the story. According to Nick, George is â€Å"a blonde, spiritless man†¦ and fairly handsome† (25). Mr. Wilson’s hair is blonde, which ties with yellow in the story. When Tom Buchanan visits George in the Valley of Ashes, the first thing he says to Tom is, â€Å"When are you going to sell me that car? † (25). George knows that Tom is a wealthy man, and although not being straightforward with it, George wants more than what he has with his dull life in the Valley of Ashes. His blonde hair shows that because the author’s use of yellow shows the greed and the desire for power in the story. Fitzgerald applies his color imagery to The Great Gatsby in a very sophisticated way because he uses a single color to express multiple ideas. Not only do yellow and gold display a craving for more, but it also shows the material wealth that someone can have. As discussed earlier, Tom Buchanan and Daisy Buchanan lead lives of great affluence. They live in the East Egg, the more extravagant of the two Eggs, in Long Island, New York. As the narrator of the story observes the couple’s beautiful mansion, he says it has a â€Å"front broken by a line of French windows, glowing now with reflected gold and wide open to the warm, windy afternoon†¦ (6). Nick’s portrayal of the luxurious Buchanan home and life using gold shows how the author uses the color to represent material possession. While Nick Carraway spends time describing the Buchanans’ affluence, his own material possession is also depicted. Nick’s love interest in the story is a woman named Jordan Baker. He spends a significant amount of time with her, and recounts what kind of stuff they do together. At one of Gatsby’s great parties, Nick is with Jordan, when he says, â€Å"With Jordan’s slender golden arm resting in mine, we descended the steps and sauntered the garden† (43). Nick has Jordan Baker’s â€Å"golden arm† in his, which shows how he clearly sees her as some sort of righteous prize, a possession of his. The gold is used to make Jordan Nick’s very own material possession. That is how Fitzgerald expresses yellow and gold when relating to this theme. Misleading and being dishonest are two of the things that several characters do in The Great Gatsby to portray themselves as better, or just simply different. In this story, dishonesty and deception are expressed by the author. Many in the story wonder how Jay Gatsby became this extremely rich man. Mystery surrounds Mr. Gatsby, and it is learned that it is his purpose to keep it a mystery. When he picks up Nick Carraway in his yellow Rolls-Royce he tells him some details about his origin. However, Nick is immediately suspicious of what Mr. Gatsby is telling him in his yellow car. He tells Nick to be wary about what rumors he hears about Gatsby, and he tells him about Oxford and his status in the military. Gatsby seems to be trying very hard to create an image of himself that simply is not accurate. Gatsby is so full of deception that Nick somehow â€Å"manages to restrain his incredulous laughter† (66). The narrator knows for a fact that something just does not add up, and this all happens in the luxurious yellow vehicle. While in the car, Gatsby is dishonest to Nick for the first time. He may have shown â€Å"evidence†, but Nick knows that Gatsby is deceiving him in a way. Another character close to the narrator also displays very misleading behavior. Not unlike Daisy Buchanan, Jordan Baker is described as having a delicate white dress, making her seem like a pristine, pure object. Nevertheless, Nick also observes Miss Baker’s â€Å"autumn-leaf yellow hair† (17). The narrator learns that Jordan is not all that truthful when he realizes that she did not play fair in a gold tournament once. Nick says, â€Å"At her first big gold tournament there was a suggestion that she had moved her ball from a bad lie in the semi-final round†¦ she was incurably dishonest† (57-58). Her dishonesty ties back to the narrative description of her yellow hair. All in all, the author clearly displays yellow as a color of deception and fraud. F. Scott Fitzgerald’s use of color imagery in The Great Gatsby not only makes a clear picture in the reader’s mind, but it also helps to relate to the broader themes of the whole story. He uses color patterns and attaches colors to certain images to craft a big idea using few words. More specifically, the yellow and gold patterns portray the themes of greed, desire for power, material possession, and dishonesty. Daisy Buchanan wanting to keep her power despite having to stay with Tom, Nick’s prize in Jordan Baker, and Gatsby’s apparent deception all fall under the color yellow. This again shows Fitzgerald’s multiple ideas under a single color. The many examples and patterns of one color are not coincidental, and that is why yellow and gold tie perfectly into the story in regards to representing themes and motifs in The Great Gatsby.

Lead Student Assignment Essay Example | Topics and Well Written Essays - 1000 words

Lead Student Assignment - Essay Example The team then identifies the feasibility of the project. Next, project is defined and enters its planning phase. The team prioritizes its tasks, calculates a budget, drafts a schedule and determines the required resources. After that, project is launched or executed, which involves distribution of resources and allocation of responsibilities for the team members. When the project is up and running the manager performs project performance and control by comparing the status and progress of the project with the actual plan. Schedules and the budget may need re-adjustment during this phase. Finally, after the project accomplishes its objectives and the client becomes satisfied, the project is closed with an evaluation being the last step. A project charter in project management can also be referred to as a project statement or project definition. It constitutes of the project’s scope, the participants and its objectives (Carreira & Bill 45). The project charter gives a preliminary delineation of the responsibilities and roles, identifies the key stakeholders, outlines objectives of the project and defines the PM’s authority. Its main role is to serve as an authority reference for the project’s future. Taking the example of an organization that wants to create a framework for employee recognition, a project charter would first include the identification of the project, i.e. the name of the project, its description, sponsor, project manager and the resources of the project team. The second part involves the business reasons for the project, such as improve the organization’s ability to recruit candidates of high quality, complementation of HR values, complementation and building upon activities already in existence. The third part involves the purpose, in this case implement and develop activities aimed at corporate

Engaging with professional Practice Essay Example | Topics and Well Written Essays - 1000 words

Engaging with professional Practice - Essay Example Learners get to acknowledge technical necessities and cultural atmospheres prevailing in a given industry. Such cultural aspects include professional language use, interpersonal relationship patterns and management structures adopted within a given sector. In this case, one learns about integration of theoretical knowledge in actual productive activities. In addition, interests developed enhance stimulation in academic progress. According to Raelin (2008), work based learning provides a mechanism through which students evaluated relevance of their courses in practical economic environments. This essay features on a work based learning program undertaken within the design industry. In the recent past, design industry features as one sector in production with a developed profile and defined roles in facilitating macro economic growth within any nation. In the United Kingdom, design industry plays a supplementary but essential role in ensuring success of other business organizations in the region. According to Cooper and Press (2012), the general services offered by designers revolve around the desire to create conventional and appealing representation of a particular object or message to target audience. Design may include graphical representation of industrial processes, final products or messages providing an insight on the nature of services offered by a given firm. Comstock (2009) say that designers usually incorporate all parameters and activities of a given business organization in developing the most appropriate graphical representation of a subject under consideration. In this context, one can appreciate the fact that designers strive to achieve a substantial degree of aesthetic value and a sense of functionality in their final products. Within the UK market, there are numerous designing sectors including web design, fashion design and even industrial process design. The paper narrows down to a sub sector of designing dealing with architectural and physic al infrastructure design. After my second year of studies, I had an opportunity of conducting my work based learning at Capita Architectural organization, a company located in the central business district of London. Capita Architectural Company, commonly abbreviated as CAC, operates within the industry’s sector of building and constructions design. Founded in 1998, the company receives credit from undertaking design projects to successful companies in UK and across other parts of Europe. It works closely with the UK branding infrastructural development sector in ensuring creation of aesthetic and sustainable infrastructure. This organization usually gathers assignments dealing with customized preferences, and development of residential and business buildings across the metropolitan city. Employees working within the firm are local residents of London. The local employee population is meant to ensure that architectural designs and subsequent buildings take into consideration the local trends and the prevailing aesthetic atmospheres. According to Thompson (2012), most design tasks entail substantial utilization of technological tools, especially computer systems and other relevant electronic devices. In this case, employees within the firm are equipped with the requisite academic knowledge credential and design skills meant to facilitate competence and efficiency in their professional duties. In the process

Law - Devolution Scheme Essay Example | Topics and Well Written Essays - 1500 words

Law - Devolution Scheme - Essay Example Firstly, the departmental responsibility has been divided and unsettled (House of Commons 2009). This is a clear suggestion of the downfall of the scheme. Clarification of where the responsibility of the system of devolution lies in the following things. Firstly, the coherence of the system must be maintained as a whole. The constitutional issues should be dealt with only when the need arises. Additionally, the mutual relationship between the Whitehall departments and the devolved administrations should not be replaced. Furthermore, the government of the UK should not be recentralized in the breaching of the sole purpose of devolution. Failure t act to the suggestions implicated above means that the devolution scheme will be scraped off and a federal United Kingdom created in which the responsibility of each department will be enforced in a written constitution. Questions have also risen as to whether the devolved governments, which are a part of the United Kingdom, should have indiv idual Secretaries of the State in the Cabinet (Raco 2003). The relationships which exist between the administrations which are continuing to mature, the Secretary of State’s role has continued to decrease. This has raised questions and it has created need that the separation of the offices must be put forward. Any suggestion to change the role of the Secretary of State for Wales must put in to consideration that the process is still new. If individuals Secretaries of the State are created in the cabinet, this will force the devolution scheme to be scrapped of and a federal system of government will be introduced in which individual secretaries of the states exist. According to Morelli and Seaman (2007), the devolution process of the United Kingdom in terms of both income and social inclusion does not have any income equality. An instance of the inequality in income of devolution can be seen in the two most established instances of devolution. That is Scotland and Wales. Accor ding to a survey done by the British Household Panel, its data suggests that devolution appears to have had no discernable force on inequality on income (Wright 2005). This type of weakness might also lead to a federal government or a union government. This will enable each state to concentrate on its income equality. The United Kingdom will no longer have powers to grant statutory powers to the other countries. This is an implication that a union state will have to be introduced or a federal government introduced. The issue of the constitution of the UK being an ever changing character may also result to the failure of the devolution scheme. Instead of possessing a single document, many statutes of the Parliament exist. The parliament is usually made up of the queen, the House of Lords and the House of Commons. The House of Commons habitually has the legislations’ weight (Bradley & Ewing 2003). If any changes are to be done to the constitution concerning the devolution schem e, all the parties involved must be questioned. In order to eradicate the fact that House of Commons and the United Kingdom legislature having all the statutory powers, this means that a union state will be introduced

Investigating a strategic problem (Proposal) Research Proposal

Investigating a strategic problem ( ) - Research Proposal Example The first problem concerns the license bid. The Omani government, through its regulator, TRA announced a tender for mobile license. The license biding process was highly competitive, with approximately 28 international firms bidding for the license (Birnik and Cormack 2010, p. 405). In addition to the problem of acquiring the license, the firm has to attract talent. Even though Nawras has the resources to launch its operations, it faces the problem of recruiting the right people for permanent employment. Most importantly, the firm has to develop effective strategies for competing with Omantel that has already established its presence in the country. Omantel has already acquired a customer base, developed its infrastructure and created networks with influential people. A multi-dimensional approach targeting organizational objectives and situational factors will address the problems. It will allow the organization’s administrators to approach the license problem using a collaborative strategy. Consequently, it will create meaningful relationships to address the issue. The challenges in recruiting meaningful talent can be addressed through modern recruitment processes that use social media. In addition, Omantel’s influence can be countered through dynamic pricing techniques and creating flexible services. Nawras Telecommunications is a relatively new company in Omani. Its operations face a number of strategic problems given the fact that it is yet to develop its infrastructure or acquire an efficient human resources. The challenges are compounded because it operates in a country that has underdeveloped its telecommunication regulatory and legal

BHS 499 (Senior Capstone Project) Module 2 SLP Essay

BHS 499 (Senior Capstone Project) Module 2 SLP - Essay Example He would also require drug companies to offer bigger discounts/rebates (at least 22.1), to Medicaid, for the health program of low-income people. This up-to-date proposed legislation is directed to create an abbreviated pathway, as well as the potential effect of the said pathway for FOB approval of the PHS Act biologics on specific federal spending. In recent years, the introduction of bio-equivalent generics for drugs which are chemically synthesized or "conventional drugs" resulted in considerable generic penetration as well as average price effects (Mathieu, 2004; pp. 10-1). In pharmaceutical industries, Patents serve to protect inventors' intellectual property rights at the same time allowing them to share information which others might use in order to progress or advance the field. Yet, in the modern pharmaceutical business, the system is quite grossly abused as it permits companies to patent drugs which are not reasonably considered as "new inventions'. As a matter of fact, several companies flooded the market with drugs which are not affordable. This practice has been used by many companies to prevent altogether and delay competition among generic drugs. 2008) that those doctors prescribe. Doctors normally prescribe more drugs the moment they acquire gifts from drug makers.

Foreign Trade and Exchange - International Business Essay

Foreign Trade and Exchange - International Business - Essay Example The international foreign trade and exchange has developed to constitute free trade policies, guided by reduction of tariffs and quotas in trade and exchange transactions (Justin 425). In other words, the contribution and evolution of the concepts of Mercantilism, Adam Smith, and Ricardo among others have shaped international business today. Apple, Inc. is primary competitive firm globally. It enjoys an absolute advantage in creating product quality and pricing policies that capture the interests of the market in both domestic and global contexts. This follows the idea that Apple manufactures its products at a competitive low production cost relative to rival firms in the industry. Apple’s comparative advantage emanates from its collaboration with other firms like Google in offering its products and services. In other words, Apple understands that it cannot be self-sufficient in business, thus collaborating with other firms in business terms. Comparative advantage in this regard is more important due to the complementarity it provides, through trade and exchange as opposed to being at an advantage that is based on operational costs off trade and exchange in the market (Justin

Achilles - Greek Mythology Essay Example for Free

Achilles Greek Mythology Essay Ancient Greeks lived a very unique lifestyle in their times. They knew no one of Greece. This helped them to live by their own ways and not follow anything that happened outside of Greece because they simply could not. In parts of Greek mythology gods could not interfere with fate and gods intervened directly in mortals lives. There were many examples of these things happening. One aspect learned in the Voyage of Odysseus was gods could not interfere with fate. There were many encounters where fate overpowered gods in Greek mythology. For example, what happened with Polyphemus and Odysseus. Odysseus hurt Polyphemus by tricking him into drinking too much which left him unconscious and defenseless. Odysseus took advantage of this and stabbed him in the eye. He then left and went on his journey home. In the story Polyphemus says, I call upon Poseidon, the god of the sea, whose son am I, to avenge upon you, upon Poseidon to grant that you, Odysseus may never come to your home,or if the gods have ordained your return that you come to it after much toil and suffering, in an evil plight and in a strangers ship, to find sorrow in your home (Colum, 199-200) This proves that gods cannot interfere with fate because Polyphemus called upon Poseidon to interfere with Odysseus’ fate but Poseidon could not, Odysseus got home safely and untouched by Poseidon. He enjoyed a safe journey home. This shows how in the end, Odysseus’ fate overcame Poseidon as a god and what he wished or intended for in the story the Voyage of Odysseus. This is one of the examples of how gods cannot interfere with fate of others. Another aspect was gods intervened directly in mortals lives. This happened more than once, but one of the times was when Achilles hurt his knee during the battle between him and Hector. Achilles states in the story, â€Å"Die, hound. My fate I meet when Zeus and the other gods decree.† (Church 131) Achilles hurt his knee during the battle, and gods cured it so he could  keep running. This is one thing that happened in the Trojan War that explains how gods intervened directly in mortals live. Therefore if Achilles was not cured by the gods he would not able to keep running and would likely not be able to win the battle. Overall, during Greek mythology there were many encounters with goals but we have realized gods could not interfere with fate. Although gods could not interfere with fate they did intervene with mortals lives. After reading Greek mythology what can truly be said about it is it is a very interesting topic to learn about and great for all ages.

Contemporary Globalization Essay Example for Free

Contemporary Globalization Essay Are you a forerunner of the so called Contemporary Globalization or in your view point do you adhere to Global Diversity? This short paper is to review globalization developments and their impacts or consequences whether is it a threat to human dignity in terms of providing a safer work place and leisure to man and will it promotes democracy and justice for all (Johnston, Mont 2000)? Globalization began in the 70’s and reaches all the corners of the world through the creation of IMF, the World Bank and, WTO. Globalization was also brought about by the advance communication technology and collapse of communism (Johnston, Mont 2000). According to the Canadian Union Council (CUC), â€Å"globalization does not account of the right of conscience, and democracy is only hearsay. Trade fundamentalist works with corporate lawyers to develop trade rules which expressly exclude consideration of the environment and human rights in favor of return on investments, consideration on the rights of others are only taken into consideration only in extraordinary circumstances†. For this reason, the Council created seven principles of the UUs covenants to counter act or to balance the wave of globalization which is detrimental to the Unitarian way of thinking in which it firmly believes that uniqueness of every person must be reverently acknowledge preserving his culture. It is in diversity that a genuine human society is born. Globalization spread the culture of homogenous market and consumerism; it limits human choices because human values are dictated by market values. Manfred Steger further stated globalism in his book A New Market Ideology as â€Å"globalony†. Consequences or impacts of Globalization: Neoliberals or the globalist supported their claims on the following ideology: Globalization is market integration, inevitable and irreversible, none is in-charge and it would benefit everyone, and will further spread democracy. These are strategies in order to promote private interests of dominant few to be supported by the general public. These claims were carefully examined by Steger as he insisted that we need to critically understand what are globalism, ideology, and globalization which are a process of globalism. He also pointed out that it is not only enough to examine its economic outcome but its ideas and values (Walker 2003). It is a hard truth to accept that the human will are dictated by market trends which mean that human values are being replaced by market value or the limiting of our choices which is contrary to the free act of man. Corporations have extended on a global scale, 51 among top companies are run by the wealthiest 100 multinationals (Carmichael 2002). Steger asserted that it is undemocratic because the influence of the supranational bodies will decrease the ability of national governments to regulate multinational corporations. Wiwa in his audience with law students declare that The governance are no longer for the benefit of the citizens, as it should be, but for corporate profit. Decisions reflect only what corporations want (Carmichael 2002)†. Anything that gets in their way must be removed at all costs, no wonder there could be a time that man will be replaced by robots. For man to survive, diversity is needed but regimes like the WTO has modeled globalization which resulted into a homogenous culture of consumerism. It sees that diversity is an impediment to the free trade. One example is the over-produced food that flooded the developing countries; it forces small farmers to abandon their farms to work for Nike and other corporations. Mexican farmer’s earnings have declined by 40%. Poverty radically increases while the stocks of multinationals increases. Ken Wiwa a physician and an author of the book â€Å"Dance the guns to Silenceâ€Å"was hanged in November 1995 for his crusade against globalization and today it is his brother Owen who continues by addressing a political science class at the University of Toronto about the consequence of globalization saying You have that paradox whereby an increase in transnational corporations in the south will increase the poverty and conflict and wars in that country and Ten years from now you may be working in these corporations and governments so it is up to you to make an influence â€Å"(Carmichael 2002). Shell Corporation and the Ogoni people faced the dilemma between the clearing of its oil spills and the MOSOP Movement of the Ogoni People for Survival in the 1990s. Oil extraction in their country is to the detriment of its inhabitants. Sickness related to air and water pollution like asthma and other diseases outnumbered the hospital built in 1993. Though the company has left the premises they have not really removed their pipelines nor cleaned up and paid compensation to their workers. The company remained quiet and the military was no longer engaged but arrest started Wiwa stated (Carmichael 2002). Based on the above consequences, Steger’s touches the tenets of his argument that it is the human will and choices that must create market models and not the goods or the reverse wherein market limits suppressed human choices. His argument was based on the historical facts that man lords over the earth and that no society have emerged without knowing how to take care of its own. Society degrades or falls when only a privileged few are protected, when dominance is instilled prejudices and other sisters of greed appears. The value of human work diminishes and man begins to serve only his appetite and whims. Indeed, we must account for the gifts we received such as the talents endowed to us. There is a need of strengthening our world communities to use collective power to develop alternatives to Globalization and Corporate Rule. We must examine and challenge ourselves what is behind each ideology and must patronize products and services that are truly for the benefit of mankind. We must put our best efforts that wealth is distributed equitably and for the common good. We must learn to scrutinize the use of worldly goods and sharpen our values to preserve the world and the future of the next generation. References Mel Johnston, Alastair Mont, Philip Symons Calgary, Alberta 2000, the CUC Policy on Globalization, [Electronic Version]. Retrieved 01 February 2008 from, http://www. cuc. ca/social_responsibility/globalization. htm Teresa Walker 2003, Globalism: The New Market Ideology by Manfred Steger, [Electronic Version]. Retrieved 01 February 2008 from, http://www. logosjournal. com/walker. htm Stefanie Carmichael (2002). Owens Wiwa tackles consequences of globalization [Electronic Version]. The Manitoban. Retrieved 02, February 2008 from, http://www. themanitoban. com/2001-2002/0403/news_8. shtml

Edgar Allan Poe: The Black Cat Translation

Edgar Allan Poe: The Black Cat Translation Translation is arduous and strenuous work that demands not only translation competence from translators, but also broad-based knowledge in many if not in all professional spheres. Any written text is a potential translation assignment. It might be a law or a press release, a letter or a historical document, a play or a novel. Thorough understanding of a subject enables a translator to produce an excellent translation. Practically, it is impossible for a translator to be an expert in every subject and in every professional field. However, there are reliable resources that help translators broaden their knowledge in any particular theme. In order to deliver a quality translation, legal translators read documents that deal with the law and legal system; medical translators use scientific journals and medical encyclopedias; and literary translators have an opportunity to rely on literary criticism. There are three primary reasons why reading literary criticism is advantageous when transl ating literature. First, reading critical articles helps literary translators distinguish the implicit authors ideas and the mood of the story The Black Cat. Second, many authors of critical articles investigate and discuss significance of the chosen stylistic devices that may be beneficial when translating the story into target language. Third, reading criticism aids the translators better understand the vocabulary of the story and choose equivalent lexicon in the target text. In order to provide original motif of The Black Cat in Russian, a translator should define the Poes actual plot. However, without reading criticism, determining the purpose of the story might be challenging since many clues of the story are implicit. As Ed Piacentino unfolds in his work Poes The Black Cat as Psychobiography: Some Reflections on the Narratological Dynamics, the possible purpose of the story is to evince the readers that not alcohol is the reason of the deplorable crime, but the narrators psychological problems, his own childhood trauma(165). It may be difficult to determine this potentially possible authors idea, though. At first sight, it may seem to the readers that the authors intention is to emphasize the negative impact of alcohol on human behavior. However, Piacentino pinpoints that much of the narrators violence occurs when he is sober (163). Many critics also consider alcohol an indirect reason for the crimes. The narrator blames alcohol for the committed crim es, but he simply conceals the psychological cause for the crimes, or he even may not comprehend it for himself, as Piacentino mentions. He suggests the readers reconstructing narrators psychobiography to investigate the possible true motives of the horrendous murders. The author says that the true purpose of the cruel crime might consist in psychological trauma which the narrator incurred being a child. He differed from his peers in the peculiarity that he was very kind, merciful, and sensitive. His friends made fun of his sensitivity and humiliated him because of his tenderness of heart since in the nineteenth century those characteristic were thought of as feminine and shameful traits for males. Thus, the narrator as a child had no friends and spent most of his time with his pets, as he was fond of them. When he grew up and got married nothing changed. The narrator tells a lot about his pets, but almost nothing about his wife and their relationship. Most likely, they did not love each other; and he got married with her because she shared his interest in cherishing pets. He appeared to be lonesome throughout his entire life. In addition to his psychological problems, alcohol corrupted his personality too. He got a hatred for ones he loved before. They began annoying and disgusting him. After killing his favorite cat, the narrator was conscience-stricken; therefore, he sheltered another cat that resembled Pluto a lot. Despite the fact that the new cat displayed evident fondness for the narrator; yet it disgusted the owner. Piacentino asserts that the narrator might have hated the cat because his wife seemed to be giving much attention to the cat and he narrator might have felt jealous and neglected by her. In addition, it seemed to him, she deliberately emphasized the cats white mark on its breast which imaged the GALLOWS to taunt him. He started hating this cat and all mankind. From Piacentinos view Poe intentionally used this word to emphasize that it inc luded his wife (164). The question of motive is one of the most troubling and puzzling aspects of the story says another literary critic, Joseph Stark (258). He writes that there are so many diverse clues, that they give rise to the variety of explanations of the Poes tale. Some childhood criticism led the narrator spontaneously to put an axe in his wifes head and then calls this act a predictable natural reaction, Stark raises the issue of determinism of human nature and the problem of human instability. As Stark explains in Motive and Meaning: The Mystery of the Will in Poes The Black Cat,' the possible purpose of the Poes story is to prove the limitations of both the human will as well as human accounts of the will (263). For these reasons critical articles are indeed useful translators means for determining principal and significant details of the story in order to better understand the plot of Poes story and provide an adequate Russian translation. Numerous literary critics who study Poe argue that The Black Cat is created in the gothic mood. Leslie Ginsberg says that one aspect of the genre is that it includes elements of horror (100). In Slavery and the Gothic Horror of Poes The Black Cat' Ginsberg states that the story follows the gothic literary traditions since it explores the narrators disagreeable emotions of fear in a quite enigmatic manner. Ginsberg says that the gothic mood helps the readers realize that the narrator is a brutal person with instable personality. The author also mentions that The Black Cat contains many hidden elements to support the gothic mood; for example, in Greek mythology, Pluto, the cats name, is the god of the underworld. This fact suggests that the cat is a bad omen for the narrator. Additionally, Poe deliberately uses the black color for the cats because it is a common superstition that a black cat is a bad omen too. Furthermore, by using witches in disguise the author possibly implies that t he second cat is reincarnated Pluto. While reading The Black Cat, in Russian, it is obvious that the translator was aware of the authors implication since he translated witches in disguise as à Ã‚ ¾Ãƒ Ã‚ ±Ãƒ Ã‚ ¾Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ ½Ãƒ Ã‚ ¸, which means werewolves. A werewolf is a dual-natured creature with the ability to shape-shift. Reading Ginsbergs criticism helps the translators decode elusive elements of the gothic mood that are meaningful for translation of The Black Cat. It is essential for translators to read these articles since it helps them identify and better understand the gothic mood applied in the story. The translation should maintain the authors planned gothic mood in order to get the same effect on the target readers. Poes diction also helps to create the storys sense of horror. Right at the beginning, the story abounds in emotive and strong words, such as terrified, tortured, destroyed, and terrible, to provoke a sense of fear in the readers. The lexicon used throughout the story helps the readers to realize that the narrator is a perverted and dangerous person, addicted to alcohol, as Michael Williams explains in A Word of Words: Language and Displacement in the Fiction of Edgar Allan Poe. He states that Poe uses emotive diction to emphasize narrators PERVERSENESS. Critical articles enable translators to analyze and better comprehend the lexicon that Poe uses to create the storys frightening mood. A word might have many synonyms, and a translators aim is to decode what exactly the author implies in a particular case and supply an equivalent word in order to maintain the authors idea. Williams also mentions some stylistic devices that the author of The Black Cat applies to the tale to signify the nervousness and excitement that extend throughout the story. For instance, he uses alliteration fiendish, fibre, and frame, to emphasize the intensity of the murderers anxious condition (94). According to Williams this device intensifies the horrific gist of the brutal crimes. Alliteration is one of the most challenging tasks for a translator, since it is not always easy to match and convey the same sounds, however criticism might be helpful in this case. The vocabulary and stylistic devices used by the author in The Black Cat definitely support the mood and specific style of the story. Consequently, it is crucial when translating to understand the meaning of Poes lexicon in order to choose a pattern able to convey the same idea. To conclude, I would say that reading critical articles is a beneficial means that enables translators to analyze and better comprehend the hidden clues and implicit purposes of the author in order to transmit Poes original idea of the plot and achieve the same impact on the Russian readers that the original text does on the English ones.

Differences between American and European Cultures in Daisy Miller Essa

Daisy Miller starts out in a hotel in Vevey, Switzerland when a gentleman named Winterbourne meets Daisy, a young, beautiful American girl traveling through Europe. Daisy, her younger brother Randolph and her mother, Mrs. Miller, are traveling all over Europe while her father is home in Schenectady, New York. While Daisy is in Europe, she does not accept European ideas to be her own. Winterbourne, to the contrary, has been living in Europe since he left America when he was younger. Winterbourne takes a strong liking to Daisy even though his aunt, Mrs. Costello, does not approve of him even speaking to Daisy. Winterbourne claims that Daisy is an innocent person, but his aunt believes she is too common and not refined enough for him. Winterbourne and Daisy spend much time together, and even had a date at a close by castle named Chillon. Winterbourne then returns to Geneva where he is studying, but agrees to visit Daisy again that winter in Rome. When winter comes around Winterbourne goes to Rome to visit Daisy. While Winterbourne was away Daisy met a suitor named Mr. Giovanelli. Later, when a mutual friend named Mrs. Walker throws a party, Daisy arrives with Giovanelli. Mrs. Walker does not approve of Daisy being seen in public with all of these men and makes the decision to stop speaking to Daisy. Daisy is not happy about Mrs. Walker snubbing her, but still continues to be with Giovanelli. Daisy continues to be with Giovanelli even while Winterbourne is visiting. Winterbour...

Power Play in Samuel Beckett’s Endgame Essay -- Samuel Beckett Endgame

Power Play in Samuel Beckett’s Endgame In a shelter devoid of sunlight and laughter, the family in Samuel Beckett’s Endgame all struggle to find their niches within their world. Central to the play physically and emotionally, Hamm has the ability to make the others revolve around him. Clov, physically the healthiest in the family, has a power that even Hamm could not define until very late in the play. Nagg and Nell, the elderly parents of Hamm, hold the power of memories. Although some characters may appear weaker than the others at times, Hamm, Clov, Nagg and Nell all hold a source of power, resulting in a weak type of mutualism in the family dynamics. Hamm is blind and unable to stand. However, sitting in a chair at the centre of the room, he is the axis of power in the family. Hamm repeatedly says, â€Å"Outside of here it’s death† (2475) and, according to Clov’s observations, the world outside has indeed been forsaken by nature and is awash in desolation. Therefore, as the owner of the shelter, Hamm has the power to protect Clov, Nagg, and Nell. Hamm makes the house rules even though he does not have the physical ability to enforce the rules: â€Å"I’ll give you just enough to keep you from dying. You’ll be hungry all the time† (2474). There is nowhere else to go, so in order to survive, everyone abides by Hamm’s commands. Clov humours Hamm, because it is Hamm who took him into the shelter when Clov was a child. With a paternal power over Clov, Hamm has the power to make Clov suffer. He controls Clov like a puppeteer, telling the latter to withdraw or to go close to him. Using Clov as a physical extension of himself, Hamm is able to â€Å"bottle† his father Nagg when the latter complains he is unable to eat the hard bisc... ...dysfunctional family, amidst their painful existence, manages balance their powers and to mutually co-exist. Words have much power, and Hamm retains his grip on his family by his commands. However, Clov – Hamm’s eyes and limbs – has power that matches Hamm’s, because if Clov leaves, no one will be able to physically support them. Nagg and Nell have the power of words and memories, as well as that of listening skills. They are the perfect audience for Hamm, who feels that dialogue is his main reason for living. Without them, Hamm will have no more reasons to continue living. Precariously balanced, the power play in Beckett’s play is like that of its title: an endgame fraught with dangers and overshadowed with doom. Works Cited Beckett, Samuel. Endgame. 1958. Norton Anthology of English Literature. 7th ed. 2 vols. New York: Norton, 2000, 2: 2472-2500.

The Tuskegee Experiment

The Tuskegee experiment was yet another demonstration of racial inequalities and dehumanization illustrated by a people who believed in racial superiority. The experiment was unethical and demoralizing from the beginning. The analysis was corrupt and unethical for a plethora of reasons. The experiment disregarded several basic principles of the American Sociological Association’s code of ethics. Perhaps the greatest flaw in the experiment was the intended denial of treatment, which, in turn, directly affected the subject’s safety, violating the code of ‘protecting subjects from personal harm’. Respect the subject’s right to privacy and dignity’ is an additional custom in the code of ethics ignored. The researchers clearly could not even conceive the thought of respecting these â€Å"inferior racial guinea pigs†, not their health, their dignity, or their humanity. The fact that these men were made a mockery of, lied to, and belittled aff irms that the informed consent was nothing more than a deceitful tactic to involve the individuals.The men were advised that they were ill and were promised care, and were not told they were participants in an experiment, which precisely disrupts the code of ‘seeking informed consent when data are collected from research participants or when behavior occurs in a private context’. Though the event preceded the declaration of the informed consent notion, it is still fraudulent because of the timeline and deceptions planned and carried out by the conductors, therefore it should still be factored in, because of the depth and the fact that the participants were bamboozled.The fact that the treatments were ineffective have nothing to do with the experiment being ethical, as far as the conductors were concerned, treatment was out of the equation anyway, so the fact that the dosages were toxic is irrelevant. The advanced nature of the syphilis in each patient contributes to the prevailing thought that the study was not only misguided, but unscrupulous as well. These men needed immediate medical care, but the urgency was of no concern to the researchers.The fact that these men were told they were ill (and that they were) and promised care, but were denied it, provides further evidence that experiment should have been stopped before it was even initialized, but realistically that was not going to happen. When the patients began dying off, the researchers should have stepped in, stopped the study and treated the patients, but because of the â€Å"ignorance and easily influence nature† of the subjects, they were not given treatment.Ignorance is deemed the right term indeed, but only because the researchers left out the whole nature of the experiment. They were given placebos, food, shelter, and constant letters informing them they were being treated and followed up on. Initially, I believe the patients were, in a way, excited about the treatment, becau se they thought it was just that, treatment. The participants were not too quick to jump into the research though, until of course, they were given incentives, their cooperation was built on the promise of help and generosity of mankind.As time moved forward, I believe they were still hopeful due in part to the fabrication of treatment, but maybe a bit suspicious, hence the start of the covers for burial preparations if death, in fact, struck them. As the years progressed, many participants died, from the severity of their illness, so therefore much of the primary evidence of feelings and emotions is not known. Over time, I expect that the attitudes toward the experiment, from the perspective of the participants and outsiders, did indeed change, and not positively. In decades following, the attention became negative, angry, and impatient.As of now, I believe people, of all races, are utterly disgusted and outraged. The fact that this continued for nearly forty years is incredible an d ridiculous. Withholding information of this magnitude, which affects one’s health or safety is unacceptable. In other studies, it can be accepted, because many times, knowing the intent of an experiment can alter the outcome, defined in the Hawthorne Effect. So long as the study does not inflict harm or danger to its subjects, both physically and mentally, withholding information can be justified.When an experiment is found to be unethical or corrupt period, the information gathered should be discarded and not used or profited for the advancement of science, because that in turn, discredits science in general. If the results were to be published and interpreted, being incorrect, then future experiments and observations founded on these primitive notions will not only be invalid, but could lead to negative effects. To conclude, not only was the trail immoral and unethical, it could have potentially changed the face of science and how we look at diseases, such as syphilis its elf.

Chimney Sweeper Analysis

Chimney Sweeper Context the poem childhood away from them to how he received a (background of Subject Matter the Introduction of Industrialism took many children's pleasant childhood according to most sources. To the reader is that with the introduction of industrialism came the diminishing of many lives and childhoods as they were forced into slavery and work. Also, parenting can be see as a subject due to the fact in the first stanza, Blake mentions how one parent sold their child after the other passed away, honing how careless they were.The government Is also a target of this poem because of the fact that they didn't attempt to stop child labor which occurred throughout the beginning of industrialism. The subject of innocence can be seen throughout this poem because of the slavery which occurred. With the slavery of children came the loss of their innocence. Style Onomatopoeia: Use this technique in words like â€Å"weep! † and repeatedly to help depict the situation which it is describing. Rhyme: In the form of ABA, the rhyme in this poem arks together with enjambment to help the poem flow smoothly.Foreshadowing: This technique is used through the words â€Å"And he opened the coffins & set them free†. These words foreshadow the freeing of the enslaved children from working in the industrial factories. Colloquial language: The use of slang and informal words, such as â€Å"&† and â€Å"opened†, help the poem run smoother and effectively emphasis the vowels within the words. The poets William Flake's purpose to write this poem was to comment? ) beginning of industrialism, especially in terms of repose (social help the reader understand what it was like at the what children experienced.Industrial brought Jobs which needed filling, resulting in the slavery of children, so Blake is trying to tell us that it was wrong to strip the children of their innocence. Also, his use of first person in his writing helps create a more accurate e xperience in contrast to a second or third person view. Links to Romanticism Romanticism is about nature and how much the romantics worshiped it but it is also about industrialism and the effects which it brought. This mom focus' on industrialism and what it meant for children.Blake talks about how a child was sold and forced into slavery to work in the industrial factories. Like how romanticism is about innocence, the children which Blake is referring to in this poem lost their innocence as soon as they were enslaved and forced to work at such a young. Also, the romantics loved nature and practically treated it as a religion, so when industrial factories were built over nature, like it would have been in the poem, the nature lost its innocence like the children.

Best Practices Guide for Multi-Disciplinary Teams Essay

Schools across the US are beginning to open-up classrooms, teachers are finding that they are no longer working alone or exclusively with members of their own profession. But with parent, Paraprofessionals, nurses, learning support staff, educational psychologists, social workers, and even community leaders and volunteers. This type of collaboration is called multidisciplinary teams, in its simplest terms this means members of different professions working together. Each member of a multidisciplinary team has an essential function and has valuable contribution to make in the identifying learning goals for the student, as well as the delivery of these goals across all areas from curriculum to learning opportunities and even the students extracurricular activities. Members of this team are also able to support the child at home to ensure that there is success between home and school. The success of the student depends on a strong home/school relationship; therefore, parents are strongly encouraged to participate. Each member of the team has specific qualification and duties: Local education agency (LEA) A representative qualified to supervise the needs of the student, someone who is knowledgeable of the general curriculum, is knowledgeable about the availability of resources of the public agency, and has the authority to commit agency resources. Family Not only is emphasis upon parental participation ethically proper and legally required, but â€Å"parental involvement has been associated with higher grades, positive behaviors and attitudes, reduced absenteeism, and increased study habits† (Lawrence & Heller, 2001). Related staff and services This group of people can vary depending on the student or issue being evaluated. Most commonly you will have a school psychologist who may be responsible for completing an assessment of the student, analyzing and interpreting assessment data and conduct follow-up observations to determine the success of modifications put in place to aid the student. Other related personnel can include: †¢ Speech-language therapists †¢ Occupational therapists †¢ Physical therapists †¢ Vision specialists †¢ Medical personnel, such as nurses and dietitians †¢ Social workers †¢ Counselors and mental health personnel †¢ Adaptive physical education teachers †¢ Vocational specialists †¢ others Administrators A school administrator, principal or assistant principal is an essential member of the team. Because the administrator should be aware of specific resources and expertise within the school In addition, administrators are qualified to supervise the program and can commit necessary resources. The administrator usually works with LEA’s. Regular education teachers The regular education teacher and the special education teacher more than likely have shared and equal responsibilities to all students in the classroom. Usually, the regular education teacher’s role is ultimately in charge of instruction in the classroom. The teacher is also the line of communication between the school and home, keeping the parents informed about the student’s achievement and grades and educational programs. Special education teachers The special educator’s role is that of individualizing, diagnosing, and modifying curriculum. In an inclusive classroom the special education teacher would provide assessment and instructional planning in the mainstream setting, conduct remediation and tutorial and team teach. Team teaching arrangements were used in the 1960s (Stainback, S. & Stainback, W., 1996) in an attempt to reach a wider range of children with diverse learning needs, particularly those at risk. Identification and Placement Procedures One of the most significant and complicated parts of a special education program is identifying eligible students, this is because the criteria for verifying a disability can be subjective and subject to change. Mistakenly identifying students as disabled or failing to identify students who actually need services can have a long term impact. Detailed steps have been created to improve the process of identifying a disability and ensuring fairness. Student Assistance Teams and Multidisciplinary Team Two procedures included the use of a student assistance team and a multidisciplinary evaluation team. The student assistance team search for alternative solutions when a student is having problems. The student assistance team is usually comprised of regular teachers, counselors and administrators, school psychologists and special education teachers can also be a part of the student assistance team. When the issue can not be resolved by the student assistance team then a written referral is made for an evaluation by the multidisciplinary team. Multidisciplinary team includes, but is not limited to psychologists, teachers (general and special education), administrators, and other specialists. This group of professionals follows federal and state regulations in order to determine whether a student is eligible for special education services. Before any student can be evaluated, however, the written permission must be obtained from the parents. The team approach provides additional validity to the verification process. Medical, educational, psychological, and social characteristics are usually used in the verification process. In many cases the School psychologist interprets the assessment data and is responsible for translating this information to the team for implementation. Once it has been determined that special education services are needed the team may meet as often as needed to discuss the implementation. School personnel are required to provide documentation of the mastery of benchmarks and annual goals. It is not required that all goals are meet one school term, but they must provide evidence that they are working toward achieving the goals.

Wise Blood by Flannery O’Connor

Introduction to Wise Blood by Flannery O’Connor by Karen L. Enz Though a short novel, Wise Blood is a dense and complicated one with various levels of meaning. Many readers are confused and shocked by the novel as there is a distinct lack of likeable characters and there is much violence. A key element in understanding the novel’s construction and meaning is to understand the literary influences on Flannery O’Connor. Flannery O’Connor was deeply influenced by Roman Catholicism that informed her own religious sensibility which echoed in her literary voice.Her religious views envisioned a deeply flawed world that could only be redeemed by the intercession of grace. Her Southern origins brought that vision into high relief with her use of casts of grotesque characters who were often involved in violent incidents. She subjected her characters to microscopic evaluation of their religious and existential obsessions. To lighten its dark tone, Flannery O’Co nnor utilized her masterful satiric wit to increase the spectrum of the colors in her literary canvass.A second influence was O’Connor’s intense exposure to the predominant literary style, New Criticism, which was at its apex during the middle of the twentieth century. New Criticism was a complicated formulaic style that often utilized dense symbolism, paradox, irony, tension and ambiguous meaning, all hallmarks of O’Connor’s writing. New Criticism also professed that a work was to have a high degree of unity and self-containment. If we see Wise Blood through both O’Connor’s religious sensibility and its permeation in New Criticism, the structure and meaning of the novel fall more easily into place.Haze Motes, (note the symbolism of his name hazy vision and mote in the eye) is a the epitome of the religiously obsessed individual. The more he professes unbelief, the more unsure and shortsighted he becomes. The ultimate paradox occurs in his b linding, when he finally realizes his need for redemption. The text is rife with symbolism, much of it religious. The sky is permeated with clouds that look like a simplified God’s beards and curls, roadside pigs that are symbols of the devil, a shrunken man who was a symbol a false idol, an old Essex which was symbolic of a search for meaning and homecoming, and glasses that obscure vision.Some critics see the novel as a condemnation of modernity in its cult of shallow self-absorption and nihilistic pursuits. Haze is so focused on his pursuit of unbelief that he fails to see anything around him, including the needs of Enoch (who is driven by instinct â€Å"wise blood†) and Sabbath. A satiric note is sounded in Chapter 7, which can serve as a microcosm of the novel, when Sabbath receives a letter from Mary Brittle (note the symbolic nature of the name) who advises Sabbath â€Å" Perhaps you ought to re-examine your religious values to see if they meet your needs in Li fe.A religious experience can be a beautiful addition to living if you put it a proper perspective and do not let it warp you. Read some books on Ethical Culture. † Sabbath, though she is trying to seduce Haze, can be seen as a Christ figure in that mentions â€Å"I can save you, I got a church in my heart where Jesus is king. † Haze is unconvinced and he drives off leaving behind a blinding white cloud that turns into a bird with long wings that disappears in the opposite direction. Wise Blood is a complicated and multi-faceted novel that is not for the faint of heart. For those who can plumb the novel’s meaning, it can challenge and inform.

Benefits Of Manpower Planning

Benefits Of Manpower Planning Reliance telecommunications LTD is an Indian telecommunication company founded by Anil Ambani in 2004. The headquarters of the company is in Navi Mumbai India. Reliance telecommunication is the 15th largest telecommunication provider in the world with 150 million subscribers and the second largest telecommunication provider in India. The company has segments like wireless and broadband in telecommunication industry. The company achieved a high growth in telecommunication industry from the beginning stage itself. Customer satisfaction and good company policies made them to competitive with other companies. Reliance communications follows good human resource policies and procedures even though it has some draw backs. Vision of the company-Providing information, communication, entertainment services and being the benchmark in customer experience, employee centricity and innovation is the main vision of the company. Mission of the company-meeting beyond customer needs and wants with a s egmented approach, relentless offering of services and products that are value for cash and stimulate customers, offer a network experience that is best in the communication industry, make reliance in to an international brand which is a iconic brand by others and lead industry in target to purchase and faithfulness. INTRODUCTION TO HUMAN RESOURCE MANAGEMENT Human resource management refers to an assortment of policies used to systematize work in the employment relationship and centres on the management of work and the management of people who undertakes this work. Therefore HRM is concerned with recruitment, selection, learning and development, reward, communication, teamwork and routine management. While it is relatively easy to list activities that make up HRM, It is a subject that stimulates much debate and disagreement. The hr process is considered as important for the management of the consumer pleasure with human recourses. The clients find comfortable and will be satisfied w hen they understand the hr processes and how they are connected and the hr processes interact. Modern hr processes are measured and frequently analysed and identifies the irregularities in the activities and it brings the improvements for the benefits of the organisation. The success of Human Resources Management is in the connection of all HR processes as they provide the adequate supports to workers and the managers. So the main aim of Human Resource Management is to keep the human capital ready for action on the market and the rational grouping of HR Processes helps to interact and manage the individual processes. Every organisation has their own HR processes, but the main HR Processes are always same in all companies as it is the market HR Best Practices. Human Resource Management is considered as a comparatively new approach to Personnel Management. HRM emphasizes primarily on its strategic contributions and its closer alignment to business, HRM is a vital component of any orga nization, its involvement among other components of line management is notable (Paauwe. J, Jan 2009). Paauwe further suggests that HRM aims on its ultimate goals such as High job performance, low absence and high cost effectiveness through the efficient utilization of the man power of the company. Human resource is really the major component of any organization, the success or failure of an organization heavily relies on its Man power management. Maslow’s need Hierarchy theory is considered as guiding principle for HR Management across the globe. Maslow identified the very basics of human motivation factors. Following this principle it can be assumed that to motivate an employee HR manager should understand his level of expectations, potential of the employee, and should evaluate the performance before and after certain motivational measures implemented.

In Ernest Hemingway's Hills Like White Elephants Essay

In Ernest Hemingway's Hills Like White Elephants - Essay Example The choice of parenthood, while serious and permanent, is NOT the same thing. These two choices are not comparable for a number of reasons, no matter how much anti-abortionists might like to claim that they are. First of all, "embryonic" stem cells don't commonly actually come from conceived embryos. The cells used for research are "typically done by using frozen embryos left over from in-vitro fertilization" (Quindlen). This fact negates the anti-abortionist "life-begins-at-conception" claim (Quindlen). Conception has not taken place so, even an anti-abortionist would have t admit that no life is being lost. In fact, there was no life to begin with. The only lives that are being lost are the critically and/or terminally ill who might benefit from stem cells. If abortion, according to those who oppose it "stops a beating heart," then the embryos used for stem cell research do not apply. As Quindlen says, "There is no heart to stop in this pre-implantation embryo." Simply put, you cannot stop something that is not present to begin with. That part of the body hasn't even developed yet because it is not a body. These frozen embryos, if not used for research, would likely be disposed of. At this stage, however, "they are the earliest undifferentiated collection of cells made by the joining of the egg and sperm" (Quindlen). Th

Proper Way for a Democracy Essay Example | Topics and Well Written Essays - 2250 words

Proper Way for a Democracy - Essay Example d, p.1). Freedom, liberties, human right protection, fair elections etc are some of the basic elements of a democratic system. However, in many of the so-called democratic countries, human right violations are taking place continuously. Pakistan is the best examples for this. Malala, a teenage girl from Pakistan is currently struggling to save her life. Pak Taliban or Tehreek-i-Taliban Pakistan (TTP), the fundamental Muslim group shot her because of her activities to encourage teenage girls to acquire education. â€Å"Malala was attacked by Taliban gunmen on October 9 when she was on her way from school. The TTP said that they will target her again if she survives because she was a â€Å"secular-minded lady†Ã¢â‚¬ (Web Desk, 2012). Pakistan is a democratic country on papers, but in practice, none of the democratic principles observed in Pakistan. Even the elected government is only a toy government in the hands of Pak military. Pak military on the other hand gets immense supp ort from the fundamental groups and hence they will not act against the will of the fundamentalists. In Pakistan, democratic institutions such as judiciary, executive and parliament often clash each other. For example, the removal of Pak Supreme court judge by the former Pakistan president Pervez Musharaf has created lot of political problems in Pakistan. According to Tomuschat (2008), â€Å"An independent judiciary prospers only in countries where democracy, human rights and in particular a free press, set a general framework stabilizing the rule of law† (p.308). In short, the existing political system in Pakistan is incapable of protecting human rights because of the lack of cooperation between different institutions in the... This paper stresses that at present America is conducting war on terror in Pakistan, Afghanistan and Iraq with the help of UK like countries. Moreover, UK and US like democratic countries are supporting the agitations against the autocratic governments in all parts of the world. Democracy and human rights are two sides of the same coin. In other words, human right protection is one of the major objectives of any democratic government. However, the morality of interfering in other states, for the protection of human rights is often questioned, by sociologists and philosophers. The problems with the humanitarian intervention by superpower is that they interfere only in their enemy countries. They will keep silence if the culprit is their supporting country. For example, international community strongly condemned the human right violations taking place in Middle East. Israel is keeping no ethics or morality in their actions in Middle East. However, neither UK nor America seems to be int erested in blaming Israel or interfering in these matters. Humanitarian laws and international laws should be applicable to all. No country, under any circumstances shall able to escape from such laws and restrictions. This report makes a conclusion that humanitarian interventions can be justified in some cases only. Stronger powers often justify their actions in other countries in terms of humanitarian intervention. Once they entered another country, they also do the same thing or humanitarian violation. UK like democratic countries should stay away from interfering in the internal matters of other countries in the name of humanitarian intervention. Only after getting the consent from UN like global bodies, interventions should be done.

The Black Death in Police Custody Essay Example | Topics and Well Written Essays - 1000 words

The Black Death in Police Custody - Essay Example Deaths in police, prison and psychiatric custody since 1990. The details of deaths of blacks which have taken place in police custody and which have given rise to concern because of unexplained or mysterious circumstances surrounding those deaths and / or allegations of maltreatment, dereliction of duty or brutality have been discussed. The Study will be increasingly contacted by a small but nevertheless disturbing number of families where a relative has died in suspicious circumstances and they are unhappy with the police investigation. Whilst it is not within our remit to provide assistance in such cases we have referred many families to members of our Lawyers group. The police are investigating themselves that makes it very difficult for them to win the trust of the deceased's family, friends and local community. This is particularly the case following a black death in custody, when the police face a black community that already has, as senior police officers acknowledge, a height ened mistrust of the police. Families frequently complain about the length of time that the investigation takes, their lack of involvement in it and, as mentioned earlier, the nature of the questions about the deceased. One major cause of anger for black families following a death in police custody is the misinformation - perhaps more accurately 'spin' - put out in the police's publicity about the circumstances of the death. This misinformation, issued soon after the death, has tended to shape news coverage and wider public perceptions of the causes of a death and seems to be intended to play down the involvement of police officers. Table 1: Deaths in Police Custody 1990-1998 (to July) Source: INQUEST monitoring RTA = Road Traffic Accident For the family of the deceased the inquest is their only opportunity to find out the circumstances of the death. This is particularly important given the lack of prior disclosure of information. However there are a number of serious obstacles in the way of effective representation. For a start not everyone has a family; in some cases there is no one who qualifies as a 'properly interested person' under the Coroners' Rules. There is no legal aid (provision for it was made in the Legal Aid Act 1949 but never brought into force; it was repealed in 1988). In cases where families have had legal advice and representation (often free as there is no legal aid) experienced barristers and solicitors have been able to shed new light on the cause of death. Aim of Research The Study's principal aim is to explore the reasons behind the black deaths in police custody. And there are should be a wide ranging public inquiry into deaths in custody to consider: - to investigate legal processes which follow; - to focus in particular on the treatment of bereaved families; - to address the disproportionate number of black

The Scientific Method Essay Example | Topics and Well Written Essays - 750 words

The Scientific Method - Essay Example To determine whether the hypothesis is correct, an experiment is designed. Any external factors that can affect the results should be minimized. This means, set-ups that do not contain the test variable (negative control) should be included so that the design is ensured to be not presenting any effectors other than the variable being tested. As well, a positive control is included so that it is ensured that the experimental method is capable of producing the result being tested (Carter, 2010). For this experiment, six set-ups will be made, with three replicates each. Replicates are important so that the outcomes cannot be attributed to chance. The more replicates having the same outcomes, the more established that data is. Experiments will begin when the sun rises, possibly around six in the morning. Thus, set-up will start minutes or hours before that Experimental Set-up For the first set-up, three 1 ft. Coleus plants will be placed outside, in the area where it can be maximally exposed to the sun. They will be placed beside one another. On the other hand, another three will be placed in a very dark room/closet that will only be opened after the experiment. For the third set-up, the upper half of the shoots, stems and leaves included, will be covered by aluminium foil, and for the fourth set-up, it is the lower half that will be covered. These six will be exposed to the sun together with the 1st set-up. For the fourth and fifth set-up, a lamp will be placed beside the left and the right side of plants, respectively. Experiment proper The plants will remain on their respective places from six in the morning to twelve in the afternoon. Hourly, specifically at 6 a.m. (start), 7 a.m., 8 a.m., 9 a.m., 10 a.m., 11 a.m., and 12 noon, pictures of the plants will be taken to observe and record any macroscopic changes in the growth of the plants. Then, the sho ots will be divided into four, first into top and bottom halves, and then to left and right. The same

Importance on maintaining Academic Honesty Essay

Importance on maintaining Academic Honesty - Essay Example This paper discusses the importance of academic integrity and honesty. Maintaining academic integrity in our institutions is extremely crucial. First, academic integrity in our institutions is a predictor of workplace honesty. It is widely said, â€Å"Practice, practice makes perfect.† This means that it hard to stop an action once hooked into it. A study carried out reveal that at least 90% of the students participate in some form of cheating either directly or indirectly in their school time. Technology and Wikis allow this where students collaborate without authority to complete their assignments. Rosati concurs with this in her study and reports a higher number of plagiarism issues due to students increasing use of World Wide Web as a research space (Rosati, 2002) The high numbers of cheating among the students means that more corrupt men and women join the workforce every year. A person who can cheat in an exam through copying or using unauthorized materials during an academic exercise is a person without objectivity. Such persons have a conditional memory and cannot make appropriate decisions when given certain authorities in a company. To remain at a competitive edge with other companies, companies need leaders who can original and innovative in the market. Academic honesty shapes a student and prepares them for their careers in future in that they learn to work with an independent mind. Secondly, maintaining academic honesty develop core values and cornerstones of educational institutions. It is the responsibility of every faculty, and educational organization to establish guidelines that every of their students should understand. Of all these guidelines, none of them is as essential as maintaining academic integrity guidelines. The code outlines the expectations of the university to the students and requires them to act with integrity and

Write a letter to a friend what it was like being a 19th century Essay

Write a letter to a friend what it was like being a 19th century worker. involving karl max and Robert Owen odeas - Essay Example As many factories began to emerge, people started to work at factories instead of at farms as it was before industrialization. Children started working for many of factories, Mines, and shops that needed help, and there were not enough men or women to meet the increasing labor demands. Children were seen as cheap, plentiful, and easy to control labor. Orphanages and even parents would give up their children to the cotton mills owners and other operators in exchange for sustenance. As young Children, we had to do the most dangerous and difficult jobs like coal mining, and fixing broken machinery. The coal mines were the worst because young children had to travel through the mines with poor lighting, and often carrying loads. Working from six in the morning to nine at night with no meals and a long distance from home the children suffered. If late for work, the children were often beaten, and if we worked slowly, or fell asleep at the machines, the supervisors could hit us using a strap. Women and children offered cheap labor and could work for less than a man would accept. Spending so many hours a day over factory machines often left us with bowed legs and poorly developed limbs and muscles. If one of us not "lucky" enough to be employed in these mines, he had the unpleasant option of living on the streets, which was accompanied with raw sewage, rotting animals, vegetable wastes, rats, disease, and putrid water. They also had to find food and a place to stay in when it is rainy and cold. Karl Marx was an idealist. He envisaged the cruelties and injustices that children, endured during the period of the industrial revolution. It was from the events that Marx developed the communist idea. Karl Marx was one of those reformers proposing and arguing for the reforms through the Communist Manifesto. His goals of the communist party were to end the exploitation of the working class and create a society with equality and no social classes. Marx has helped

Value Based Management Research Proposal Example | Topics and Well Written Essays - 1500 words

Value Based Management - Research Proposal Example This project is therefore an effort to find out the importance of value based management and how companies are doing it. The realisation for a need to identify the key stakeholders in order to optimise their contributions towards the cause arose when the modern management principles were experimented with. Stakeholder concept was originally defined as, "those groups without whose support the organization would cease to exist". But the term 'stakeholder' as such was introduced by the Stanford Research Institute in 1963, for generalising the notion of 'stockholder' when the term was made a part of the internal memo (Zsolnai, 2006). These days management encompasses a range of issues involving various aspects like environment friendliness, adherence to rules and regulations, management of the human resources, ethical business practices and of course the profitability of the operations. Japanese management philosophy of commitment to serving the timely needs of a stakeholder has been at the back of the concepts like JIT, and Kaizen. Value based management, in a way is termed to carry forward these very p rinciples. Koller (1994) finds out that one of the key reasons behind the failure in delivering the objectives is the setting of unrealistic performance targets. While underlining the fact that value is created only when companies are able to invest the capital at rates exceeding the cost of that capital, Koller (1994) state that value based management helps companies in devising the targets in such a manner that they get strategic as well as operating advantages. Even an ordinary individual investor expects profits from investing in shares of an enterprise. As a result, the investor keeps comparing his or her holdings with other such investment opportunities. It is for the company and its management to retain the interest of such investors into the enterprise. While devising suitable strategies for value based management, it is equally important that the enterprise is able to take stock of the outcome as a result of implementing certain policies and decisions. Therefore, the search for suitable metrics in order to measure economic performance represents an essential area in theory and practice of company management. In these times of globalization, liberalization, market deregulation, cut-throat competition and industry consolidation, value-based company management becomes all the more important. The manner in which some of the reputed banks and companies have melted during the ongoing recession around the world, is an indicator that if the company is not able to make itself strong enough to take on uncertain times, it will have to face the heat. Rationale of the Study As the industrial activities see an upsurge on global scale, it requires the stakeholders to be more conscious about their investments, risks and operating conditions. For example, when the Lehman Brothers announced bankruptcy in 2008, the world community was taken aback. But, subsequently, stakeholders started taking more active interest and becoming more aware about the operational details and financial health of the companies. With an objective of maximizing the market value and using the 'shareholder value' enterprises have now started resorting to newer evaluation models. The idea

The media institutions Essay Example for Free

The media institutions Essay Media is the method and organisation used by specialist groups to convey messages to large socially mixed and widely dispersed. It can be defined as a means of public communication, which is open to all audiences of people living under different conditions in widely different cultures, therefore reaching a great and wider audience. It establishes contact with people at a distance from the media source and from each other. If we are referring to a single form of communication such as T. V or radio than we use the term medium. The audience for mass communications is unique to modern society and the main form of mass media is Television, Internet, Radio, and Newspapers. Its obvious that the mass institution has increased as individuals are spending an overwhelming amount of physical time with different media forms. This is known as centrality of the media. Analysing sociologist arguments and reports will successfully assist me to complete this essay. Throughout this essay I aim to discuss and analyse the following media institutions: Internet, Video games and Television. The first media institution to be mentioned in this essay is the Internet. The Internet is the largest WAN (wide area network) in the world. It was developed by the United States Defence Advanced Research Projects Agency in the 1960s and was initially known as ARPANET. As the Internet became more established thus having a positive aspect on its popularity many people obtained access to the Internet and the number of people who use it is growing considerably. The main reason being that it now contains user friendly software, which has packages that help people use the Internet easily e. g. Netscape, AOL. The Internet has now become cheaper as companies realise that they can make a great deal of profit if the majority of the society have the Internet e. g. If consumers join the NTL phone line they get the Internet free therefore encouraging a lot of people to get it. There are many deals that means anyone who has a phone line, a computer and modem can be connected for as little as i 12-i 15 a month. In addition it now has a faster communication telephone line, which means that communication can reach top speeds, visuals images and sound can be quickly downloaded. Digital communications across ISDN lines allow greater amounts of information to be accessed. Again the Internet has become part of the civilisation, as an individual if you dont have access to the Internet you are seen as not being up to date. A statistics illustrate the Internets popularity has increased as it now reaches 146 countries, and involves 3 million computers and 40,000 sub networks. The Internet has become such an established form of media institution that its is often seen as a valuable tool to sell things over the web which is called the e-commerce. There are also 500 million users worldwide and the numbers is still immensely growing. In addition as computers are becoming cheaper, society is realising that you need to be computer literate to cope with the heavy demands of the business world. As more economically developed countries revolve around the computer. Michio Kaku a sociologists state that in the past decade, more scientific knowledge has been created that in all human history. Computer power is doubling every eighteen months and the Internet is doubling every year. Gilroy proclaims the Internet is still continuously growing he used California as an example of his Internet popularity research. He illustrates that California has dramatically expanded its share of high tech jobs in the US. In 1997 2000 thousands a month was being created. By 1996 there were 355 Internet hosts per 1,000 people in Silicon Valley a far higher ratio than anywhere else in the US. Charles leadbeater states that Internet usage is multiplying as five times the rate that television spread in the 1980s. Users of the Internet are now beginning to chat, shop, and entertain themselves through the comfort of their home. However sociologists believe that the Internet has a threat to society as it begin to restrict people from socialisation they state that people will become unhealthy and mentally depressed. Tele working such as shopping, going to school will be replaced by computer links. People will be able to invade private lives through broad-catching as they can pick any information they want such as radio and T. V programmes. The Internet will force a downward spiral in the economy as people will no longer need to purchase products such as music from the stores but instead download e. g. Kazza. Older generations worry that the Internet will have a negative impact on young people in society due to the fact that the Internets reputation is known for its quick reliable response 24/7. They explain that the younger generations live in an impatient and permanently depth less present, in which there is no sense of perspective and little sense of obligation. On the contrary they is also many advantages of using the Internet for example the disabled tele-working would be more convenient. If you live under the pressure of the world then it also saves time as you can carry out daily tasks from the comfort of your home. Broad catching makes people access and pick any information they need at a quick and reliable speed and includes free downloads which save money. You will be able to communicate with people world wide at a free or cheap cost this is known as asynchronous communication. Society will soon be able to obtain a wide variety of information. Serial delivery will broaden peoples knowledge and we will be entertained quite easily. Copyright will become a thing of the past. Information will be the property of everyone and we will have access to everything. Most importantly it will reduce the importance of characteristic skin colour, gender physical attraction and sexual orientation will no longer be important in the virtual would of the Internet. Everyone will be viewed as equal. The second media institution is video games. Video games can be played on several types of platforms: home consoles used with TV sets, computers, and computers with access to the Internet, coin-operated arcade machines, and handheld devices including games systems, cell phones and Palm Pilots. In the past these electronically products were not available highlighting the fact that they have become developed and more poplar. Atari introduced video games in 1972; this was a ping pong game. Nintendo introduced hardware in 1986 and it is estimated that over 4 billion pounds has been created through them selling games. Other companies that are involved in producing games are Sony, Microsoft and Saga. As fashion and taste changes, so does the video games, and many companies try to change the correct theme of their games e. g. at the beginning of the football season a football game becomes popular e. g. Fifa 2004. This re-emphasises the idea that games are extremely popular. Computer and video game sales in the United States are a $6. 35 billion industry, with estimates of $16. 9 billion by 2003. The major studies indicate that children ages 2-18 spend, on average, between 20-33 minutes a day playing video games. The amount of time spent playing video games varies by age. On average, 2-7 years old spend 8 minutes a day, 8-13 year olds spend 32 minutes a day, and 14-18 years old spend 20 minutes a day playing video games. Boys spend substantially more time playing video games than do girls, regardless of age. On any given day, 44% of boys report playing video games compared to 17% of girls. Another piece of evidence that shows that video games are becoming more popular is Media technology in the home. In 1986 10% had video games, 1989 11% had video games, 1991 12% had video games, 1992 17% had video games and in 1993 20% had video games. Overall these statistics accentuate that video games are becoming more popular. The Sociologist SKIRROW quoted that: Video games are unattractive to women since they are apart of a technology which is identified with male power, and they usually involve male characters acting in aggressive way. Women also state that games are sexist because they tend to have no main role in the video game e. g. they are being rescued or need saving by the main character. Women characters in the game are also not identified by their name but for example someones girlfriend. Most games are targeted towards the males so most games examine boxing, racing, football and fighting. Overall most games are based on real life situations, this means that they put real life situations into the game e. g. Sims. Its not the producers fault but the nations fault, as this is how the society operates. Provenzo states that There does seem to be a significant relationships between aggressive behaviour and subjects playing video games. Provenzo also quoted that women tend to have no action in video games, women have no names, and many video games are masculine. The fact that the invisible culture is increasing illustrates that children enjoy being in controlled of something, but are they really in control or are they being influenced negatively. Many games are become extremely realistic reflecting real life situations where too much exposure to a premature mind such as a child can affect them permanently. Video games have been evaluated and its been concluded that they are not just entertaining but also have effects which can be positive and negative. The positive aspect of gaming is that it has an education impact as it provides individuals with detailed insight on computer literacy, the design feature in the most popular interactive games are extremely detailed, which sociologist believe improve skills such as visualisation, visual attention and concentration. Playing violent games allows them to explore their feelings, master their rage, improve strategically thinking and empower themselves against life challenges. The negative aspect of participating in playing games is that it sometimes interferes with homework and academic performance. It increases verbal aggression and physical aggression. People that spend time playing violent games are probably more likely to be in fights than people that dont play at all. Television is also known a media institution, in 1922 the first public broadcasting began by a private company. Other companies joined in the business and they set up their own channels which was to be presented on T. V. These were the BBC (1935), Channel 4 (1982), Sky (1984) and Channel 5 (1995). Television has definitely increased it occupies a large, and often the largest, part of most peoples leisure time, to the extent that entertainment and social life in general is sometimes organised around the television (mass media). Statistics and facts show this. 99% of the population have a TV set. More people have a TV than own a phone. Television popularity has increased over the years as in 1986 the daily viewing was 78 hours, 1991 was 79 hours and in 1993 was 82 hours. These statistics illustrates a positive correlation meaning that its obvious that the hours have increased in 2003. Since Television was becoming more popular, politicians scrutinised the TV and this lead them to set up the Peacock Committee. This was set up by Professor Peacock. The disadvantage of TV is that research has confirmed that the roles are allocated to the sexes on television are highly distorted. The stereotypical role of man portrayed on T. V is that they tend to be assertive, tough and dynamic. On the contrary the female role is that women tend to be soft, deferential and, whenever possible, physically attractive. This can be emphasised by an important factor in T. V, commercials (advertising). Women have the traditional domestic role in the household, as they tend to show how to use the vacuum cleaner or what kitchen appliance the consumer should purchase e. g. cooker. This is significantly clear that this would be targeted towards the female audience, as this is how western society operates, women tend to do most of the domestic duties. Products aimed at men involve women as being sex objects e. g. Lynx the Lynx effect. The advantage of TV is that we can get a wider perspective of the knowledge world wide society learns about different cultures such as religion music, food, clothing etc. Also we are quickly entertained from the comfort of our homes In conclusion, I believe that the media institution is gaining power and will come to eventually directing and determining the culture of society rather than respond to or reflect society culture. Overall sociologist believe that the mass media is increasingly becoming more popular as the term meditation describes this process of mass recognition. The media has begun to replace our local knowledge and awareness. This suggests that the media has become very popular and important in society lives due to the fact that they have replaced community-based forms of social and cultural life.

Roll of children in family shopping behaviour

Roll of children in family shopping behaviour Much of human behaviour is viewed as a process, which begins with early childhood experience, and develops into later life emotions, values, beliefs, and behaviours. Todays children possibly have more autonomy and decision-making power within the family than previous generations, which follows that children are vocal about what they want their parents to buy (Dotson and Hyatt, 2005). Therefore young children are increasingly the target of advertising and marketing. This is not only because of the influence they have on their parents spending, but also because they are going to be adult consumers of the future. Therefore marketers should recognise the childrens increasing influence in purchase decisions. This paper will explore the extent to which family shopping behaviour is influenced by children and what role do they play in decision-making process. Internal and external influences which affect what, when and how family members buy things and what role they play within the family will also be discussed. Additionally, it will examine the lessons for marketing practice. Finally, these concepts and critically analysed and evidenced data will be explored throughout the essay and brought towards the conclusion. Family decision making is a type of consumer decision-making that involves several individuals as potential decision makers and influencers (Norgaard et.al. 2007). According to McNeal (1992), children have long been recognised as an influencing market and at the same time future market, and parents started paying more attention to their children and their opinions. These changes in family communication have made it possible for children to exert influence on family decision-making. Consequently, family structures have changed which noticeably influences family decision-making. Flurry (2007) who has written a number of credible articles about childrens influence in purchase decisions and is specialised in marketing, argues that childrens influence varies by number of variables, including type of product, decision-making stages, parental attitudes as well as characteristics of the child and the family unit. In general, children may have significant influence in product decisions for wh ich they will be the primary consumers. For instance, it has been found that children have substantial impact on decisions such as breakfast cereals, snack foods, toys, children clothes and school supplies (Evans et.al. 2006). However, even though they are primary consumers of these products and are considered to have significant influencing power, it usually depends on the age of the child. In contrast, in Thomsons et.al. (2007) study children have been found to have less influence on decisions for products that are more expensive and used by the whole family (for instance TV). Earlier attempts (in marketing) to understand the role of children was made by Berey and Pollay (1968), the research was done when they were university students, however, the project was reviewed by educated professors during most phases of the project, which gives the paper more credibility. Berey and Pollay (1968) state, that a mothers purchase behaviour is independent of number of variables, such as a childs age, the number of children in the family, mothers employment status and the number of trips to the shopping centre. Furthermore, authors argue that mothers who are more child-centred have a greater tendency to purchase products following their view of what is right and healthy. On the other hand, a mother who is less child-centred may be more likely to purchase the brands that the child prefers in order to keep the child happy (Berey and Pollay, 1968). According to Norgaard et.al. (2007), one of the areas where children have gained strong influence is food choice. Since food plays a central role in family life and routines, parents want to ensure that their children eat healthy food, but at the same time also what they like. Moreover, it has been found that food choices are less healthy in families with more influential children. According to Mintel (2002), baby boomers as a generation have tended to spoil their offspring, making them more receptive to childrens reasonable demands and making pester power an even more effective weapon in the marketing. Pester Power, a term used to define a childs influence over a parent in the buying process (Mintel, 2002). It has been found, that younger children tend to make more pestering requests than the older siblings. Children may try to persuade or dominate parents by using emotive appeals, crying, pouting or other non-verbal techniques to gain influence over the decision outcome (Lee and Collins, 2000). Thus when parents exert less control over child-rearing, children are more likely to suggest or request items for their own consumption and to participate in the search for and decision to purchase these items. Moreover, Ward and Wackman (1972) found that childrens purchase influence attempts may decrease with age, depending on the type of product, however, mothers yielding to requests increases with age. This might be because of the increased competence of older children in making judgments about purchase decisions. Later study by Beatty and Talpade (1994) suggested that personal resources of the child, usage of the product and childs product knowledge determined the degree of influence. For instance, children are considered to be more acknowledgeable than their parents in areas such as sports a nd beverages, or computer games. Furthermore, Commuri and Gentry (2000) whose research on the topic is supported by a great number of sources, argue that the role of the child in family decision making depends partly upon whom one asks and how many members in the household there are. Following from the earlier studies, Flurry (2007) examined further the extent to which parents may be more inclined to consider the input of older children when making family purchase decisions. Moreover families with fewer children, where there is less competition for resources, enable a child for more freedom in selecting their own products. Flurrys (2007) study concluded that the childs birth order may also be related to a childs participation in decision-making with first-born children exerting greater purchase decision influence. However, the respondents in the research were children aged 9-11 with their mothers; therefore Flurrys research results may not be generalizable for all children, for inst ance under 9 years old. Palan and Wilkes (1997) have provided one of the first comprehensive identification and categorization of influence strategies used by children to influence the outcome of family purchasing decisions. The strategies include: bargaining, persuasion, emotional, legitimate, request, expert and directive strategy. However, there are age-related changes in adolescent thinking and transitions in decision-making competence during youth. Furthermore, Wimalasiris (2004) study undertaken with families from broad diversity of socio-economic statuses revealed, that children may be perceived as influencers or even nagging influencers and sometimes have the power in persuading their parents in fulfilling their needs. For instance, children can use tactics such as upward appeal, pressure tactics, ingratiating tactics, rational persuasion, inspirational appeals and consultative tactics. Children slowly acknowledge the power and authority of their parents and they learn through experience or trial an d error that certain tactics may persuade their parents to fulfil with their requests. The use of the emotional strategies in order to gain influence is relatively common. However, the use of the various tactics changes as children get older. As children grow up they rely less on the pressure tactics employed by toddlers and become more clever in their appeals (Wimalasiri, 2004). Todays child-influenced sales volume can be credited to several factors, for instance, most families have fewer children, which increase the influence of each child. Secondly, working couples can afford to allow their children to make the choice, and finally, because of the constant exposure to media, children learn about products and services and are in position to convince their parents as what is good or bad (Wimalasiri, 2004). Children are consuming average of 5.5 hours a day using media such as television, print and computer (Dotson and Hyatt, 2005). Therefore it can be said, that the market speed of technological change and educational development has left many children more knowledgeable than their parents. The perceived knowledge of the Internet by children in comparison to their parents may impact on the way children develop Internet consumer skills (Thomson and Laing, 2003). Consequently, children sometimes not only have greater input, but also their input is being shaped b y unmatched access to external socialisation agents. Consumer socialisation, the process by which an individual acquires the skills needed to function in the marketplace as a consumer (Solomon et.al, 2010) has also significant role in family shopping behaviour. Family is identified as the primary socialisation agent for children. According to Flurry (2007), todays trends show that parents are less child-centred, less controlling and investing less time with their children than their parents were. This change in socialisation means that children may have more control over their own marketplace decisions as well as the freedom to apply their preferences in purchase decision-making. It is also possible, that time pressured parents of today may also feel guilty about not spending enough time with their children and therefore allow them more influence. Moreover, children are raised in different types of families and learn different norms, roles and consumer skills which play a significant role on the way children participate in family decis ion-making process (Flurry, 2007). Therefore, the differences in childrens consumption behaviour may be shaped by various skills learned in different socio-economic backgrounds, parental child-education attitudes as well as parental communication styles (Page and Ridgway, 2001). However, it is important to mention that agents from the external environment such as mass media and peers may sometimes be outpacing the family. Lessons for marketing practice According to Caruana and Vassallo (2003), from the early 1990s children have progressively become focus of marketers since it became obvious that besides being customers in their own right, childrens influence on family purchasing was steadily increasing. Dotson and Hyatt (2005) state, that marketers already recognising children as an important group to study, because their attitudes regarding products and brands are still in their formative stages and their current experiences affect their future brand preferences and marketplace behaviour. However, the authors do not discuss in their paper the ethical issues associated with marketing to young people. Today it is widely accepted that retailers have ethical and commercial responsibilities to their stakeholders, for instance, dealing honestly with customers, suppliers, avoiding using manufacturing labour, or indulging in unsustainable environmental practices (Nicholls and Cullen, 2004). Clark (2002) stresses that when advertising the goods, either to children or adults, marketers need to take into consideration the rules created by Advertising Standards Authority (ASA), which points out that advertising should not exploit childrens credulity, loyalty, vulnerability, or lack of experience. According to Nicholls and Cullen (2004), advertising may even help children learn to be consumers and consequently has an important socialisation role to play in their development. However, in ethical context, children younger than 10 years old cannot always distinguish between television advertising and entertainment or factual programming. Therefore children may be vulnerable to improper manipulation by marketers. Newlands and Frith (1996) state that children do not understand persuasive intent until they are eight or nine years old, therefore it is unethical to advertise to them before then. For instance, the TV advertising appears to be dominated by junk food that of confectionery, fast food and pre-sugared cereals (Turner, et.al. 2006). It seems that there are no adverts for fresh fruit or vegetables during the childrens programmes. This may have a negative influence on childrens understanding of what is good or bad, healthy or unhealthy. Children have a significant impact on the success of many businesses despite the fact that they spend little or no actual money. In terms of marketing perspective, it is important to consider the four of seven Ps. For instance, it is vital to keep in mind that the environment plays a key role in marketing and sales efforts. Suitable shop interior design can put consumers in the mood to buy. Regarding childrens shops, the merchandise should be easy to reach, shops should interact with children letting them to touch the toys or play with games and the use bright colours are key factors to success (Mintel, 2008a). Moreover, cool product packaging attracts childrens eye and marketers should be creative when using colours, interesting boxes, and shapes (Mintel, 2008a). When marketing to children, marketers need to be particularly safety-conscious. This refers to both the product and the manner in which the product is being advertised or promoted. Marketers need to understand that gender segmentation is an important variable used when marketing the products to girls and boys, however, media strategies used to reach them can be the same for both genders (Lee and Collins, 2000). For some products, marketers could even target children directly rather than through parents (even though parents are the ones who have the final veto on what is bought) with child oriented messages, logos and characters that highlight cool and fun image. However, Dotson and Hyatt (2005), who have done a number of observations on young peoples consumer behaviour, argue that the cool brand image appeal might not be effective with certain segments of the childrens market, for instance, those who are less independent in their marketplace. In terms of promotion, marketers could direct messages regarding decision making to family members who dominate particular stages of the decision process. For example, marketers could directly target mothers regarding chil dren clothing. Moreover, featuring cartoon or other characters from childrens television programmes to gain their endorsement for their products is a worthy tactic. Celebrity endorsement may be even more influential among children than adults and could also be used when advertising the products (Mintel, 2008). The use of age-appropriate language, current phrases, and being succinct is important when creating promotional messages in communication campaigns for children. Another trend observed by Dotson and Hyatt (2005) show that young people are more adaptive and open to new technologies than adults. Therefore this openness might mean that what marketers know today about marketing to children may relatively quick become out of date, because young people surf onto the next emerging idea or trend. Additionally, when observing childrens attitudes towards brands and their shopping behaviour, marketers should not only rely on traditional market research approaches, but also through observation, conversation and engagement. Finally, marketers who target children have three main objectives: to directly seek children as customers, to work directly on parents through childrens pester power and to imprint the younger generation with positive brand associations. To conclude, it can be said, that children are found to play an important role throughout the purchase process. Knowledge and information may facilitate and enhance the adoption of various influence behaviours. Family consumer behaviour is a complex area compared to individual decision making which may be that the relationships among members of the family are relatively complicated to sort out into meaningful constructs. Children may have their own purchasing power, they influence their parents buying decisions through pester power and they are adult consumers of the future. Families have also become more democratic and childrens views are taken more into consideration. According to the literature reviewed in this essay it can be said that children have a right to some control over purchases that involve them, however, that exercising this right can result in confrontation and pestering of parents (specifics of this disruption may depend on the product category). The degree of a childs influence on family decision making process varies with the childs age, social class and education. Additionally, parents response towards their childrens initiation varies between cultures; therefore markete rs should take these facts into consideration when designing and implementing sales promotion and advertising strategies. Effective marketing of products requires knowledge of how products are purchased and what sources of influence individual family members apply to the decision process. Marketers need to examine the relative influence of family members at each stage of the decision-making process (possibly for each products category). Understanding choice and influence process (of children) may provide marketers with the opportunity to shape brand choice and childrens behaviour as future consumers.